Broadcast and cable make up less than half of TV usage for first time

Broadcast and cable TV usage dropped below 50% for the first time ever, according to recent findings from Nielsen.
Broadcast and cable TV usage dropped below 50% for the first time ever, according to recent findings from Nielsen.

For the first time, cable and broadcast makes up less than half of TV viewing

For the first time, cable and broadcast makes up less than half of TV viewing

CTV ad spending expected to grow 14.4% in 2023, linear TV drops: IAB

MediaPost – News and Conferences for Media, Marketing and Online Advertising Professionals

Broadcast & Cable Networks Fall Below 50% of All TV Viewing for the First Time

Television Accounts for Less Than Half of U.S. Viewing Time for the First Time - WSJ

For the first time, cable and broadcast make up less than half of TV viewing in US

Broadcast and cable made up less than 50% of TV usage in July

Streaming grabs 35% of TV time in August, but overall usage dips as summer winds down

Digital 2024: Global Overview Report — DataReportal – Global Digital Insights

For the first time, cable and broadcast makes up less than half of TV viewing

Traditional broadcast TV viewing declines as internet users turn to streaming - NewscastStudio

Streaming viewership surpassed cable TV for the first time, says Nielsen

Broadcast and cable made up less than 50% of TV usage in July

For the first time, cable and broadcast make up less than half of TV viewing in US